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THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

 

 

PREFACE

The pieces of work has been undertaken as a partial fulfillment of the award of National Diploma in Business Studies in Kaduna Polytechnic.

        The topic of the essay written on THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT.

        The essay work is divided into three (3) chapter.  The first chapter is brief introduction of product planning and development in marketing.  Its aim and objective of the essay, the scope of the essay and finally definition of some key terms in the essay.

        The second chapter is the literature review which deals with the definition of product itself, the product mix and line, the product level composition, new product development process, product life cycle, why new products fail product distribution strategy and product differentiation.

        The chapter which is chapter three (3) is based on summary, conclusion and recommendation based on the act cone of the essay and lastly bibliography.

  

CHAPTER ONE

1.0   INTRODUCTION

 

Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfaction with purchase, marketing management includes researching, planning, organizing, directing and controlling promotion and servicing.

In most of these decisions – making department has complete control in other, in addition the physical distribution of the products determining the channels that will be used and supervising the efficient flow of goods from the factory to warehouse.

It was a business assumption that only through product planning and development that company can offer a highly qualitative product to the customers or users, which may even compete favourably with the competitor’s product.